Social Media Marketing is a popular marketing tool that uses social media apps/websites to promote products. It delivers companies with a way to interact with target customers.

It is an imperative, constituent of digital marketing strategies for different products and companies. Using the power of social media, the business runners should start by gathering up-to-date information on the ever-changing market.

But before that, one must know some terms relating to social media sites –

• Content – It comes in several forms and they are supposed to be tailored for every platform.
• Context – It should justify the circumstance or event used in the given content.
• Hashtags – It adds meta-information on almost all noteworthy social media apps to describe the significance of the content.
• Engagement- It can be done through like, comment or share for the engaging viewer.

Different Types of Social Media Marketing

Aside from the popular apps such as Facebook, Twitter, Instagram, etc. Social media marketing has taken forms in –

• Content creating
• Publicity
• Influencer marketing
• Social Media Organization
• Paid media
• Building followers
• Contribution to forums
• Reviews made by customers

How it has transformed?

• Social media apps have certain, detailed functionalities for providing the viewers with the best video content to increase the chances of product engagement with the target audience.
• Selling online has become more widespread even on social media, as there are options for in-app purchase criteria.
• Since the advent of social media, consumers have become more prone to outmoded advertising and can easily smell a hard shell from the over-the-top sales pitches. Therefore, to deal with abysmal outcomes, User Generated content has become a great way to entice people with brand awareness while also giving proves to indicate the effectiveness of a product.
• Social media accounts are just a selling platform but nowadays it has become more of a conduit for customer service. When any consumer has a doubt/grumble, companies reply to their queries through direct messages.
• With enhanced regulatory control, brands have to be well aware of legalities about influencer and partnership disclosures; which mean the companies have to be completely see-through when marketing on any social media applications.

As Brands are no longer allowed to post the same content on their own sites and neither they can be too unconcealed, therefore, the company manufacturing a specific product has to stand out from the crowd and understand that the new-age social media platforms by –

1. Set goals that make sense for the company
2. Take out time to analyse the target audience
3. Set up the best and the most significant metric and Key Performance Indicators
4. Generate attractive contents
5. Make timely social media presence
6. Evaluate what all is working and how to keep cultivating new products